From the Timeless Classic adjustable trucker hats to the groundbreaking stretchy hat, Flexfit®, and now the pinnacle of headwear technology, FLEXFIT NU®, each represents Yupoong’s unwavering dedication and commitment to our clients and their customers. As the world continues to evolve, Yupoong and Flexfit® are committed to remaining one step ahead in the latest advancements in comfort and performance technology. This commitment ensures a prosperous future for our clients and guarantees a new favorite hat for theirs.

With 50 years of dedicated focus, we persistently embrace the opportunity to learn something new every day. This mindset propels us forward, urging us to never settle, but instead, to listen, work tirelessly, and elevate not only our clients’ experiences but also those of our clients’ clients.

Founded on the principle of uplifting not only our own community but also the communities around us, YUPOONG, INC. is unwaveringly committed to the human experience—the individuals who wear our hats—rather than merely the quantity of hats in the world. This commitment is embodied through the continuous innovation of Flexfit®. Yupoong embarks on an endless journey to discover the absolute perfect hat for everyone, just as we are devoted to crafting the perfect hat for you.

Our journey began with a sole vision: to revolutionize the headwear industry with caps that challenge the norm. With great precision in every detail, we are constantly developing creative and innovative products propelled by great passion and refined craftsmanship. With an open-minded culture, we place mindful design and quality engineering at the core, resulting in an ever-expanding collection of trailblazing headwear that continues to impact the world one cap at a time.

In our perpetual quest for ingenuity and innovation, pioneering has always been present in our DNA. Thus, our Flexfit® caps have been the most talked about headwear for decades. Ever since its introduction in 1994, Flexfit® caps are crowned as the original stretch-fit cap that offers unparalleled comfort and style. Born from this invention are the Flexfit 110®, Flexfit 210®, and Flexfit Delta® caps that all have and are still challenging the headwear industry. But our innovative curve balls would not have been possible without our time-tested classics, the YP Classics® collection. This wide range of portfolio we offer proves that we are never settling, but always evolving.