FLEXFIT participated in 2018 Outdoor Retailer summer Market as the Platinum Sponsor for the fourth year in a row. As the Platinum Sponsor, FLEXFIT had the opportunity to be featured as the one of the sponsored on the show’s website and its directly, as well as be named the ‘official headwear sponsor’ of the show.

FLEXFIT booth at the show featured a variety of custom hats fitting for outdoor activities, as well as a display case that highlighted our new Flexfit® Hydro Grid Cap with EcoDry technology. The EcoDry technology is a no-fluorine water-repellent treatment on fabric that keep the environment safe. The display case demonstrated the technology by showing that the hat stayed dry even with water dripping down, and its guaranteed safety for the environment with a detailed explanation of the technology’s mechanics.

Also, to provide further interactive experience, FLEXFIT hosted a hat customization station where visitors can receive a free hat after taking a survey. The survey takers were given a hat with an option to freely decorate with attachable letters. It was a huge hit at the show as the lines continued to wrap around the booth continuously.

Outdoor Retailer Summer Market is the largest outdoor sports tradeshow to show off the new products and trend in outdoor apparel and equipment.