Launched at the fourth annual ComplexCon Long Beach on November 2nd-3rd, the Flexfit 110® Hybrid Laboratory was revealed to the public to demonstrate the innovative technologies behind the Flexfit 110® cap. To truly immerse the attendees into a lab setting, the installation consisted of all-white walls and floors with a hint of chrome and display shelves with custom caps and lab components such as beakers, flasks, and test tubes.
In order to create an interactive experience for our laboratory, we allowed a limited number of attendees to choose a blank hat with the original Flexfit® Technology as well as an adjustable closure to be fused together, forming their very own customized Flexfit 110® cap.
