Better Cotton™ is sourced via a chain of custody model called mass balance. This means that Better Cotton™ is not physically traceable to end products, however, Better Cotton™ Farmers benefit from the demand for Better Cotton™ in equivalent volumes to those we ‘source.’
Better Cotton™ trains farmers to use water efficiently, care for the health of the soil and natural habitats, reduce use of the most harmful chemicals, and implement decent work principles. As proud Members of Better Cotton™, Flexfit® is committed to improving cotton farming practices globally.
Want to support our efforts for a better tomorrow?
By choosing cotton products from FLEXFIT®, you’re supporting responsible cotton production through Better Cotton™.
As a distributor of FLEXFIT® ‘s cotton products which are sourced as Better Cotton™, it is required that you include the following statement when you’d like to promote on your owned/earned channels:
“FLEXFIT® partners with Better Cotton™ to improve cotton farming globally. By purchasing and selling cotton products from FLEXFIT®, you are supporting FLEXFIT®’s investment in responsible cotton production through Better Cotton™.
*Please note that products are sourced via a system of mass balance and therefore may not contain Better Cotton™.
Flexfit® is committed to sourcing 50% of our cotton as Better Cotton™ by 2025.
Join us as we Root for a Better Tomorrow.
