Golf lifestyle brand Travis Mathew displayed an elaborately detailed Hawaiian themed booth at the 2013 PGA Tradeshow. A Flexfit Custom Cap station added to the visual stimulation and excitement for Travis Mathew’s top buyers and plenty of potential buyers.

Flexfit’s Custom Cap Station inside the Travis Mathew PGA booth was set up to create personalize hats for some of Travis Mathew’s top buyers as a “thank you” for their continued support of the brand.

Flexfit created customized hats using 3m reflective material for each individual buyer who stopped by the Travis Mathew booth at the PGA Tradeshow. The elaborate beachside themed booth (complete with beach lounge chairs) had attendees lined up to watch Flexfit hats being designed and customized in real time.

The Flexfit team used heat to transfer custom names onto each buyers’ hat. The Custom Cap Station was located inside the lounge area of the booth, close to the resort-style bar.

5,500 gray and black Travis Mathew Flexfit hats were given out in total, with 500 hats being customized for their VIP customers. The Flexfit hat station was a major draw at the 2013 PGA show, and the hats were a popular giveaway.

Making the Travis Mathew Flexfit hats even more interesting was that the undervisor had a Hawaiian print theme that matched the company’s Hawaiian themed booth setup.