For the 2024 ICAST show, Flexfit® aimed to showcase our headwear services tailored to various outdoor and niche brands, particularly in the fishing market.

The booth theme and activations were inspired by a fish market, highlighting a variety of styles. Booth displays were strategically arranged to emphasize style 110MT product, with blanks and Custom Domestics positioned on the left. Organized sections by program were used to showcase our company's diverse capabilities and offerings. This structure was designed to increase awareness of services, helping clients maximize their needs and preferences.

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Outside of the main booth, a vending machine was strategically placed in the main aisle of ICAST, directly in front of the lure tank, ensuring it garnered maximum visibility. Each hat displayed was specially designed to align with the theme of the show and booth, making the presentation both cohesive and engaging.

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