At the 2024 Impressions Long Beach Show, Flexfit® embraced a unique grocery-themed booth, aligning perfectly with our 2024 catalog. The booth was divided into three distinct sections, each offering interactive activations. Each section showcased technological advancements such as breathability and water-repellent features, the other section of the booth highlighted Yupoong caps, the Camo Collection, and a fruit cup centerpiece to immerse visitors in the theme. Also we had a section where we focused on limited styles, especially NU®, with special activations nearby.

One of the standout experiences was the Poke Test, designed to demonstrate the efficiency of Flexfit NU®'s Tri-layer technology. Visitors could feel the difference firsthand as the test compared needle pressure intake, with results printed like a grocery receipt to show the potential productivity savings. The booth also featured a raffle activation at a strategically placed vending machine near the entrance, where lucky winners received a customized hat embroidery experience at our booth.

Additionally, Flexfit® partnered with embroidery brand Ricoma to showcase how Flexfit NU® hats integrate seamlessly into embroidery businesses, highlighting the efficiency and potential profit. To build anticipation, we promoted the event with sneak peeks on social media, creating buzz before the show. Throughout the event, we shared tagged content to engage with attendees, reinforcing Flexfit's commitment to innovation and enhancing the embroidery business experience.