At the 2024 National Hardware Show in Las Vegas, Flexfit® made its debut with a booth designed around the theme "Working in Process." The booth was split into three sections, guiding visitors from the unfinished to the finished side. On the left, we introduced the Flexfit® Bump Cap, showcasing its unique skeleton structure and displaying finished hats. In the middle, we featured custom caps and tool-branded samples to spark conversations, with the Flexfit 110® Bump Cap at the bottom of the rack as the ideal workwear match, offering comfort and size for all. On the right side, a rotating rack allowed passersby to easily view our domestic samples. 

A standout activation was the strategically placed vending machine in the Beer Garden area, which added a fun and engaging element to the show. The vending machine not only served as a unique touchpoint for brand exposure but also encouraged visitors to make their way to our booth. With a QR code directing attendees to our booth, it became a hub of interaction and excitement, collecting 81% more leads compared to the booth itself. This activation proved to be a big success, contributing to both increased visibility and lead generation, while adding an enjoyable experience to the show.

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