At the 2024 PGA Show in Orlando, FL, Flexfit® showcased its innovative products and technologies to a wide audience of industry professionals. This year's booth took inspiration from the theme "Out of Bounds," telling a fun story of a golfer who hits an unexpected shot, only to discover the Flexfit vending machine and enter the brand's world through an interactive activation.

Behind grid displays, a range of SKUs was featured, highlighting the versatility and broad appeal of Flexfit® products. The booth also featured several engaging activations, including a demonstration of water-resistant technology with the Delta 180 Cap and a sweat absorption showcase using FLEXFIT NU® Activeguard™ technology.

The standout experience was the Flexfit® vending machine, where visitors took a quick survey to identify challenges they face while playing golf. Based on their answers, they were recommended a cap tailored to their needs—whether for fit, color, or performance features. This activation not only provided a personalized experience but also collected valuable data, offering insights into golfers' preferences and pain points.

The interactive activation highlighted Flexfit®’s commitment to innovation, showcasing the unique technologies behind each product and reinforcing the brand's connection with golfers.

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