At SHOT Show 2024, Flexfit®'s booth design drew inspiration from wooden shacks in natural environments, featuring a multifunctional structure that optimized space for key product displays. The booth highlighted our Camo Collection caps, blank custom samples, and Flexfit® Ergodyne Bump caps. The color scheme was designed to serve as a "blank canvas," reflecting our adaptability to clients' visions.

To maximize visibility and leverage the high foot traffic in the New Products Center, we strategically placed the Vending Machine there, offering an interactiveexperience for visitors. The machine allowed attendees to receive a camo cap tailored to their needs through a personalized survey. Inspired by military-grade crates, the vending machine became a key attraction, making the giveaway process more engaging and relevant to each visitor’s preferences.

This activation played a major role in Flexfit®'s successful show with many directly driven by the vending machine. The initiative reinforced our brand presence and provided valuable exposure, creating a memorable experience for attendees.

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